Thankfully, selling your products on Amazon means using its array of features that will help with product promotion.
Despite that though, there are still some things you need to do. What should you keep in mind?
How To Successfully Write Your Product Listings
The most difficult thing you’ll do is write your product’s description.
This description needs to convey important product information that entices your prospective customers to purchase your product.
While you’re writing, consider what it is that you like about the product.
Put yourself in a customer’s shoes.
- How will the product help them?
- Will it save them time?
- How will it make them look?
Write down the list of benefits your product has to offer.
Promote Listing Activity
Conduct a little research on the products already available on Amazon. What kinds of reviews and ratings do you see about different products? Research is an important part to the success of your business.
You want products that blow people’s minds and have them clamoring for more.
You want to offer amazing customer service, so customers will want to do business with you.
However, you can’t rely solely on Amazon to provide that service. You must take a proactive stance.
Consider emailing your customers to get reviews. Offer free items to established industry bloggers, encouraging them to link back to your products and giving it a review.
You could ask your family and friends to review the post. Each review gives your listing some credibility and can propel you to Amazon’s Buy Box.
Amazon Buy Box
If you want to make real money with Amazon, you need to get into the Buy Box.
This can be a bit tedious, but it’s not impossible. It’s one thing to always have on your mind as a goal.
What is the Amazon Buy Box?
It’s the big “Add to Cart” button that shows up on the right of all product listings.
For average users, it’s the one place that’s clicked when they’re ready to make a purchase.
If you and Amazon are selling a similar product, they will always be in that Buy Box. If you want to compete with Amazon, you need to put in the work to get in that box.
Amazon has a complicated algorithm that chooses the companies to put into the Buy Box – something that it doesn’t disclose.
What is the surefire way to get in that Buy Box? You need to be the best of the best retailer in the marketplace.
This means doing the following:
- Offering outstanding customer service.
- Sending shipments out right away.
Use Amazon’s FBA program to ensure your products are sent out correctly and quickly.
Lower your prices to become a competitive seller.
If you do this and more, you’ll stand the chance of being put into the Buy Box.