What are some of the important tips to bear in mind when selling on Amazon?
Read Over The Site’s Rules
If you plan to sell on Amazon, you need to follow the site’s rules precisely.
Be sure to read the Amazon rules thoroughly to ensure you don’t break the rules “accidentally.”
After all, you don’t want to spend all your time listing the items for them to be banned.
Taking Good Pictures
Be sure to take good pictures so that the product is shown in a way that’s enticing the prospective buyer.
Use a high-quality camera or hire a professional to take pictures for you.
Featured Merchant
Use the Featured Merchant feature, which helps to gain visibility. As a featured merchant, you have a higher chance of selling your products. It’s important to note that there’s no precise formula to become a featured merchant.
However, it can take at least a month before you become a featured merchant and you need to have good feedback, answer customer questions within 24 hours and ensure on-time deliveries.
With the Featured Merchant option, you become eligible for the Buy Box.
Buy Box
With Buy Box, you can boost your sales. There’s a plethora of competition on the market, which makes it harder to win the Buy Box.
For this to happen, you need to be a featured merchant. You need to have a high feedback, but you need to have the lowest price.
While high feedback and featured merchant is important, the price is most important of all. About 70 percent of sales are conducted through the Buy Box. It’s a win/win scenario.
Use Keywords in Headlines and Content
It’s important your product description and content include keywords.
Avoid using punctuation, caps and asterisks, as the buyer is not likely to use them during a search.
Make sure you’re as accurate as you can about your product in the description. Don’t overdo it.
The best thing you can do is create a list of things the customer will like about the product and use that information to develop your product description.
Have The “Customer Is Always Right” Frame Of Mind
In order for you to be successful, you need to keep the mindset of “the customer is always right.”
It’s better to lose one customer than to argue with them, even if you’re right.
After all, bad feedback can follow you around everywhere and can hinder you from making another sale.
Whatever you can do to ensure your customer is 100 percent happy, do it. By doing this, you can’t go wrong.
Be sure you use the right search terms, using keywords that relate to your product and something your customer is using to find the product.
Don’t use the same words in the brand, product name and title because it’ll do no good.
Learn The Fees and Costs Amazing Charges
The most effective way you’ll earn money from Amazon is to learn what the site charges and its fees.
When selling a product on Amazon, you want to price it, so you cover your cost and make a good profit too.
The site will charge an array of fees such as referral, shipping and selling fees.
Bear in mind, with Amazon’s FBA program, you can eliminate the shipping fees.
This program will keep hold of your product, and deal with the shipping to your customers.
Use The FBA Program
Whenever you need it, make use of the Fulfillment by Amazon (FBA) program, which saves you a plethora of time and energy – not to mention money too.
While the prices of the program are rising, it could still be the best thing for you and your company.
Use the FBA calculator to determine what your profit margin is. An Excel spreadsheet can also be used to determine how effective it is.
Sellers love the benefits the program has to offer. Amazon will box up, ship and talk with the buyers.
If a problem occurs with the package – lost or damaged – then Amazon covers the cost.
Should you receive bad feedback, Amazon will take a look and remove it. The FBA program is an amazing way to do business on the site.
Come Up With Holiday Promotions
When a holiday is near, consider creating a Holiday Promotion.
Be sure to manage your inventory better during these times, as the holidays tend to be the hottest months/days of the year for sales.
For instance, you can make a Christmas Holiday promotion like buy 10 get 20 percent off or buy one, get one free.
You’ll gain visibility with buyers, which can lead to even more buyers.
You want to be sure you have enough product during this time.
Amazon Sales Reports
Be sure to use the selling and sales Amazon reports to keep an eye on the selling trends.
You’ll be able to know what items are doing better than others.
This provides you the chance to cross-promote while also making changes to your lower-selling items.
This information offers you a better glimpse into your operation, letting you know the status of the promotions.
Amazon’s Marketing Tools
Amazon offers a plethora of marketing tools – Tags, Likes and Listmania - that can be used to help increase the visibility of your products.
Price Flexibility
Your goal is to make the most money possible but develop an effective pricing strategy to help you do this.
Be sure to look at your competitor’s prices, looking at the price difference margin.
If your product sees a rise in orders, you can boost your price to boost the profits.
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