Besides learning Amazon’s rules and regulations, you need to understand the customers – your target customers.
What are they searching for? What are they looking to purchase?
Every single buyer you come across – yourself included – wants to purchase high-quality products.
They want high-quality without paying an arm and a leg for it. The only way you can do this is to market yourself as a high-quality company at reasonable prices.
There are two kinds of Amazon accounts:
- Basic Seller – A Basic Seller account is free and has 20 categories you can list your products in.
- Pro Seller – A Pro Seller account comes with a monthly fee, which also comes with 25 categories to choose from.
Amazon offers a unique service known as Fulfillment by Amazon (FBA, for short). The service was set up to store and ship a company’s products for them.
The FBA program can be used along with the Amazon Prime and Free Super Saver Shipping services.
Amazon will hold onto the products and, when a person orders it, the company will be responsible for packaging and shipping.
People who see a company in the FBA service tend to trust it more.
The Fulfillment by Amazon service is helpful to both individuals and small companies, as it enables them to grow.
It allows them to compete with the more established sellers.
Amazon also offers the Fulfillment by Amazon Seller Central program, which is a dashboard that aids in product promotion.
It offers a plethora of benefits such as giving you total control over the warehouse location, controlling how products are displayed and how to list the items you have.
With this program, customers will feel more positive about the company through the products you offer.
Try to become one of Amazon’s Featured Merchants, which helps in boosting the visibility of your products.
This program will increase the chances of your products selling.
The only problem is that there are no hard and set rules about becoming a Featured Merchant.
However, it’s suspected that having a high number of sells with very little complaints helps.
And, once you become a Featured Merchant, you can try to join its Buy Box feature.
The great thing about Amazon is that you can offer any product in the marketplace.
For example, if you have media products you are trying to sell, Amazon has a category for these products.
If you’re a food company offering a particular kind of food, Amazon also has a category for them.
Be sure to take good, high-quality pictures of your products for potential buyers to see when viewing products.
Amazon makes it easy to sell your own products, a wholesaler product or used products.
If you decide to offer used goods, you can find your products to sell at various locations such as garage sales, trade shows, auctions, etc.
Don’t forget to consider Chinese suppliers as well. But, be aware that your quality could be compromised if you don’t do your homework and research.
If you do go with a Chinese supplier, you could haggle for a discount on your products.
The Amazon website is a popular retail site for anything you have to offer buyers – locally and internationally.
But, for you to be successful, you need to make sure you abide by the rules and regulations Amazon has set forth or face a possible banning from the site.
Amazon is one surefire way for your business to be successful